We at Avochato aim to promote dialogue between our customers and their contacts. As part of this mission, we expect that all communication through Avochato is sent with the consent of the recipients. We want to ensure that each message sent through Avochato goes to someone who wants to receive that message.
The types of content permissible to be sent through Avochato are detailed in our Acceptable Use Policy. We developed this Messaging Policy to help Avochato customers send compliant messaging.
Opt-in Consent Requirements
- You must obtain agreement from each recipient before sending them any communication through Avochato, a process called “opting in.” It also must be clear to each recipient the type(s) of communication they are agreeing to receive from you.
- This consent only applies to the types of messages they agree to receive from you. It cannot be used to allow you to send them different messaging or send messages from a different entity.
- You may not inherit or acquire opt-in consent for a recipient passed over from another entity. You must receive consent directly from the recipient.
- If you receive an inbound message from a contact who has not previously opted-in, you may engage in a conversation under the context of their initial message. However, you must obtain additional consent if you wish to send the recipient communication outside of that conversation.
Double Opt-In Consent
You are required to obtain double opt-in for certain use cases that are frequently associated with unwanted communication. Some examples of these use cases include:
- Affiliate marketing
- Lead generation services
- Financial products such as debt refinancing, loans, and short-term credit offers
- Tax preparation assistance
- Job alerts
Obtaining double opt-in consent is a two step process:
- The recipient must provide consent prior to receiving any text message from you as described above.
- In your first message to the recipient, you must identify yourself and prompt the individual to confirm their consent.
For example, after receiving the first level of consent, your first outbound message could be, “This is Company X. You recently signed up to receive text messages from us. Please reply YES to confirm or STOP to unsubscribe.” Only after you receive the confirmation “YES” may you send communication in line with the recipient’s expectations.
Recipient Opt-Out Requirements
Due to updates in both Avochato's Messaging Policy and phone carrier guidelines, Sender ID and opt-out language components are now required and will be automatically embedded to the end of qualifying outbound messages via a compliance template starting April 29, 2022.
In this compliance template, all qualifying messages that are not a response to a contact (ie. non-conversational) will have two parts:
1. Sender ID (Organization name) to identify yourself
2. Opt-out language (ie. "Reply STOP to opt-out")
Learn more about our Compliance Updates.
Content We Do Not Allow
To protect the integrity of our service we do not allow certain types of content to be passed through Avochato, including:
- Anything that is illegal in the jurisdiction where the recipient lives.
- Fraudulent messages
- Malicious content, such as malware or viruses
- Hate speech or harassment
A more comprehensive list of forbidden content can be found in this article as well as in our Acceptable Use Policy.
How Violations to this Policy are Enforced
If our system or our partners’ systems detect unwanted messages, those messages may be prevented from being delivered and/or the sending phone number may be suspended from using Avochato. We will work with our customers in good faith to guide them towards appropriately compliant messaging, but if we find that a customer is intentionally violating these policies we reserve the right to remove access to Avochato.